A lot is going on out there. How can we pay better attention in a distracted world? Christian Madsbjerg joins Kevin to discuss the importance of observation and attention in leadership. Madsbjerg explains that observation is the practice of carefully and empirically studying humans to understand their experiences and behaviors. He emphasizes the need for leaders to set aside their opinions and preconceived notions to just describe what they see. Madsbjerg also introduces the concept of hyper-reflection, which involves observing how others observe and think. He encourages leaders to make time for observation and reflection, as these practices can lead to a deeper understanding of customers, teams, and social dynamics.

Meet Christian

• Name: Christian Madsbjerg
• His Story: Christian Madsbjerg is the author of several books, including Look: How to Pay Attention in a Distracted World, Sensemaking: The Power of the Humanities in the Age of the Algorithm, and The Moment of Clarity (co-authored with Mikkel Rasmussen), which have been translated into 15 languages. He is also an entrepreneur and academic who focuses on the practical and commercial application of the Human Sciences. He is the co-founder of the global consulting firm Red Associates. He also held the Professor of Applied Humanities position at The New School in New York City, where he centered his teaching on 20th-century continental philosophy. His work has appeared in The Wall Street Journal, The Atlantic, Financial Times, The Washington Post, and Bloomberg Businessweek. He lives in New York City with his family.
• https://madsbjerg.com/
• https://www.linkedin.com/in/christian-madsbjerg-8aa73/

Book Recommendations

• Look: How to Pay Attention in a Distracted World by Christian Madsbjerg 
• Pilgrim at Tinker Creek by Annie Dillard 
• The Peregrine by J. A. Baker 

Related Episodes

• How to be Great at Work with Morten Hansen
• The Creative Curve with Allen Gannett

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