Ep. 151: Úna Herlihy and Peter McPartlin, Founders of The Indie List, Transforming Marketing Through Disruptive Freelance Platfor

Leaders, 

Úna Herlihy and Peter McPartlin, founders of the Indie List, discuss the evolving freelance economy and how they’re reshaping how brands connect with top marketing talent. They share their journey in launching The Indie List and their mission to support freelancers while offering clients a curated network of high-quality talent. Emphasizing the importance of client relationships and a white-glove experience, they discuss both the challenges and opportunities in today’s freelance landscape, from the talent shortage to the rise of fractional roles. The Indie List is committed to help freelancers earn, learn, and connect while providing clients with the expertise they need.

Key takeaways:

• The importance of a curated list of high-quality freelancers in the marketing and communications industry.

• Why platforms are more than just marketplaces, but rather strong relationships with clients and a white-glove service.

• The freelance economy offers opportunities for both freelancers and clients, but it requires a shift in mindset and approach.

• The talent shortage is a challenge in the industry, and the Indie List aims to provide a solution by connecting clients with top-notch freelancers.