Maximum Lawyer "LinkedIn for Lawyers" w/ Viveca Hess 280
This week we have Viveca Hess as a guest on the podcast! As a recovering lawyer, Viveca had over a decade since creating her own law marketing agency to figure out a few stress-relieving, results-driven strategies to grow and streamline a lawyer's life and practice.
Studying people, human nature and how we communicate to build meaningful relationships is her passion, always has been. But, it wasn’t until several years after graduating from law school she owned up to her passion for blending creative story-crafting with the design and psychology of communication. She initiated, created and directed the marketing and communication efforts at her law firm where she worked for nearly a decade and realized she was smitten with a practice having little to do with the law.
She left that firm to launch her own online marketing company in 2010. Though she never looked back, her legal background lends itself well for insight to what lawyers, law firms, and a few other regulated or politically sensitive industries require to be protected while successfully promoted in an ever-evolving online sphere. This is part of her unique, odd, sometimes uncomfortable, and very happy character-building story.
Watch the recording here.
6:18 developing a personality to compete
7:00 breaking through walls to tell your story
10:50 vulnerability
11:55 real not ugly
15:00 LinkedIn profiles
18:32 LinkedIn before your website
21:36 spammers
22:20 automations
Jim’s Hack: Give yourself some time alone to think.
Viveca’s Tip: You can go beyond 120 characters in your LinkedIn profile headline if you update it on your phone.
Tyson’s Tip: Put what you want to get done, or what you want to be regularly doing on your calendar.
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