435: Creating Content that Connects- When Videos Become More Than Marketing w/ Joe Smith

Joe Smith Is Back And He’s Still Setting the Bar for Club Communication

Joe’s not just a friend of the show he’s one of the most forward-thinking GMs out there when it comes to content, connection, and culture.

In this episode, Joe Smith of Countryside Golf & Country Club joins us again to share how his weekly club update videos have become more than just informative they’ve become a part of the club’s identity. 

What started as a workaround to a $10K drone quote has evolved into a creative engine that entertains, informs, and brings the whole community closer together.

We talk about:

• Why consistency matters more than polish
• How Joe’s Monday videos are helping him manage the rumor mill better than ever
• The behind-the-scenes process (and why it only takes about 3 hours a week)
• “One-bite reviews,” board member spotlights, and other fun formats that get members talking
• How this approach strengthens off-season engagement and boosts staff morale
• And what’s next: a club podcast that blends connection, marketing, and creativity

This episode is part case study, part playbook, and part reminder that a little personality goes a long way.

If you're looking to rethink your club's communication strategy—or just need a spark to try something new—this one’s worth your time.

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