218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

“It took me 10 years [to create my own business], because I didn’t have the courage to start. But I still had this belief that one day I would start it.”

Fortunately for Aytekin Tank and 3.7 million happy users, he ultimately did start that business—JotForm, a profitable online form builder that houses 12 million forms; integrates with Paypal, Salesforce, and Dropbox; and spans two continents.

It took Tank a decade to build that business, but he couldn't care less. In an entrepreneurial climate where rapid growth and risk-taking are worn as badges of honor, Tank considers his slow growth the reason for his strong company culture and long-term success.

Concerned that your wariness or risk aversion hinders your ability to become an entrepreneur? Listen in and get inspired by Tank’s journey. Anything is possible if you just take the plunge and then keep moving forward—no matter the pace.

Key Takeaways

• How Tank has been able to grow consistently even though he started with zero management experience
• The friendly company culture Tank built and why it has become so successful
• Why Tank believes his slow and steady approach to growth has led to so much success
• Tank’s three steps to slow and sustainable growth