Use Your Book to Build Your Brand with Katie DePaola
Dec 6, 2023
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Katie DePaola, author of "At Least You Look Good" and founder of Inner Glow Circle, shares her inspiring journey as an entrepreneur overcoming Lyme disease and personal loss. She discusses the healing power of writing and how storytelling can serve as a path to self-discovery. Katie emphasizes embracing imperfection in creativity and the importance of community in navigating grief. Her insights on using personal struggles to build a brand resonate deeply, showcasing that vulnerability can be a powerful tool for success.
The Emerging Author Program equips aspiring writers with the tools and coaching needed to publish professionally and confidently, reducing the self-publishing stigma.
Emphasizing authentic storytelling and strategic planning, authors can turn their books into impactful tools for personal growth and reader engagement.
Deep dives
Emerging Author Program Overview
The Emerging Author Program offers a unique opportunity for aspiring authors to publish a book that establishes their authority while significantly reducing the cost compared to premium services. Participants receive comprehensive courses detailing proprietary methods and one-on-one coaching for effective implementation, which helps mitigate overwhelm. Additionally, the program provides publishing under a reputable imprint, distancing authors from the stigma of self-publishing and aligning them with quality standards akin to traditionally published bestsellers. This tailored approach ensures that dedicated authors can deliver professional books without needing to navigate the complexities of self-publishing alone.
Transformative Book Launches
Book launches can vary significantly in outcome, with some resulting in little more than a decorative item on a shelf, while others can be pivotal in transforming careers and lives. The podcast highlights the distinct difference between launching a book as a mere formality and launching it with intention to drive meaningful engagement and growth. The conversation emphasizes the importance of strategic planning and heartfelt storytelling to connect with readers and maximize the book's potential impact. By focusing on passion and authenticity, authors can elevate their book to become a catalyst for personal and professional development.
Resilience Through Writing
Writing serves not only as a creative outlet but also as a therapeutic process for many individuals, enabling them to explore personal challenges and articulate their journeys. One author shared her experience of writing a memoir amidst profound loss and personal struggle, revealing how the act of writing provided a sense of resilience and self-discovery. Through this therapeutic journey, she learned about her inner strength and capacity to navigate hardships, ultimately transforming her pain into a source of inspiration for others. The memoir's powerful message resonates with readers, fostering a sense of connection and understanding about overcoming life's obstacles.
Books as Vehicles for Change
Books possess the potential to serve as significant catalysts for personal and societal change, often acting as vehicles to amplify one's message. Authors aim not only to share their stories but to empower readers by providing insights and lessons that can influence their lives positively. The podcast discusses the aspirations surrounding a book release, such as increased speaking opportunities and broader awareness, highlighting the importance of approaching writing with a desire to create impact. By intertwining personal narratives with universal themes, authors can open doors to dialogue, healing, and transformation within their audiences.
Katie DePaola is an author, speaker, entrepreneur and the founder of Inner Glow Circle, a company dedicated to helping women entrepreneurs find their glow and live purpose-driven lives.
But most relevantly for our show, she is the author of At Least You Look Good: How to Glow Through What You Go Through, the latest release from Launch Pad Publishing. The book is part memoir, part self-help and all love; it's Katie's story about surviving Lyme disease and her brother's death by overdose while building her multi-million dollar business.