Payments on Fire™ Episode 267 - Fanning the Flames: Agentic Commerce
Jun 26, 2025
Russ Jones, a partner at Glenbrook, dives into the intriguing world of agentic commerce and payments. He discusses the rise of AI agents that could handle purchases autonomously, raising questions about consumer trust and merchant recognition. The conversation covers the impact on vacation planning, balancing automation with personal choice. Additionally, they explore the challenges of customer authentication and how new technologies must adapt to evolving regulations. Join them as they navigate this transformative landscape in the payment ecosystem.
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Complexities in Agentic Travel Booking
- Drew Edmond shared a detailed personal example of booking travel that highlights the complexities involved in agentic commerce.
- He illustrated nuances like preferred airlines, airports, and seat upgrades that are difficult for agents to handle accurately.
Drivers of Consumer Payment Behavior
- Convenience and perceived financial gain are key drivers for adoption of agentic commerce.
- Control and safety concerns remain critical in shaping consumer payment behavior.
Consumer Trust Spectrum in Agentic Commerce
- Consumer trust and willingness vary widely along a spectrum from carefree acceptance to extreme skepticism.
- This psychographic dimension greatly impacts their comfort with autonomous agentic purchases.