Member Retention: The Importance of Caring for Members

Retaining members in BNI is crucial, as losing members can be detrimental to the organization. It is essential to prioritize taking care of members and ensuring their satisfaction. While launching chapters and converting visitors into members is important, focusing on member retention is equally vital. Calculating percentages of retention can be misleading, so it is more valuable to consider the absolute number of members lost. Every member who leaves represents a lost opportunity to build relationships, which is why taking care of members and showing genuine care and support is crucial for retention.