The Official BNI Podcast
Episode 841: Member Retention
Jan 3, 2024
Michael Mayer, expert in member retention and building relationships with new BNI members, discusses the importance of caring for members and shares strategies for keeping them engaged in a BNI chapter. He emphasizes the significance of building genuine relationships, organizing networking evenings for new members, and recognizing individuals within the organization.
14:00
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Quick takeaways
- Caring about new members and building relationships with them is crucial for member retention.
- Maintaining regular touch points and creating a sense of community are vital for keeping members engaged and committed.
Deep dives
Member Retention: The Importance of Caring for Members
Retaining members in BNI is crucial, as losing members can be detrimental to the organization. It is essential to prioritize taking care of members and ensuring their satisfaction. While launching chapters and converting visitors into members is important, focusing on member retention is equally vital. Calculating percentages of retention can be misleading, so it is more valuable to consider the absolute number of members lost. Every member who leaves represents a lost opportunity to build relationships, which is why taking care of members and showing genuine care and support is crucial for retention.
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