Marketing Against The Grain

The $1.5 Billion Growth Strategy (#166)

Oct 19, 2023

22:16

Snipd AI

The podcast explores strategies to accelerate company growth, including acquiring content creators, leveraging unfair advantages, and buying other companies. It discusses the power of distribution, AI changes, and Atlassian's successful growth strategy through acquisitions.

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Quick takeaways

Acquiring creators with a strong online presence can uplevel a company's content and attract a loyal audience.

Acquiring assets that reinforce existing advantages gives companies a competitive edge and helps them grow more quickly.

Deep dives

Accelerating Growth through Acquisitions

Acquisitions can be used to accelerate the growth of a company. One strategy is to acquire a creator with a strong online presence, such as an influential newsletter writer, YouTuber, or podcaster. The goal is not just to own the channel, but to leverage the creator's skills and content creation expertise to elevate the company's marketing efforts. By acquiring a creator, companies can uplevel their content, attract talent, and tap into a loyal audience.

Introduction

3min

Accelerating Growth Through Creator Acquisition

7min

Acquiring Unfair Advantage and Monetizing on Side Doors

5min

Atlassian's Successful Growth Strategy

2min

The Acceleration Strategy: Buying Another Company

5min

The future belongs to brands who have marketers that are just as good as content creators.

Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision.

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