Sam Horn, an acclaimed author known for her innovative storytelling techniques, explores the evolution of communication. She argues that traditional elevator pitches are outdated, advocating for more engaging and interactive conversations instead. Listeners learn how to craft compelling narratives that resonate with others, adapting their professional stories to highlight value and problem-solving skills. Horn's insights provide fresh strategies for networking and job seeking, making connections more memorable and impactful.
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Quick takeaways
Engaging in a two-way conversation by asking questions allows for a more memorable and relatable connection with the audience.
Focusing on problem-solving abilities rather than job titles helps job candidates align their qualifications with company needs.
Deep dives
Transforming Elevator Pitches into Meaningful Connections
A new approach to elevator pitches emphasizes the importance of engaging in a two-way conversation rather than delivering a one-sided message. Instead of simply stating what you do, it's more effective to ask questions that prompt the listener to share their experiences. For example, instead of saying, 'I run medical facilities,' an entrepreneur could ask, 'Have you or someone you know ever had an MRI or CAT scan?' This method encourages connection by allowing the listener to relate their personal experiences, thereby making the conversation more memorable and engaging.
Focusing on Problem Solving in Job Interviews
When preparing for job interviews, candidates should shift their focus from listing job titles to highlighting their problem-solving abilities. Instead of saying they held certain positions, candidates can effectively engage interviewers by addressing the specific challenges the company faces. For instance, if a candidate knows a company is expanding, they can mention their international experience and language skills, aligning their qualifications with the company's needs. This strategy not only differentiates them from other applicants but also fosters a dialogue that draws attention to their value.
An elevator pitch is old-fashioned. Sam Horn shows us how to capture an audience's attention instantly, with several different techniques from her new book, "Got Your Attention?" Read the transcript here: http://bit.ly/1I12rJi
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