School of Podcasting: Expert Tips for Launching and Growing Your Podcast Will “Verified” Downloads Ruin Podcast Advertising?
Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.
Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.
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QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at www.schoolofpodcasting.com/question
Where I Will Be?
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
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Time Stamps
00:01:40 - Opening
00:02:18 - Apple Stats Evaporates 30% Of Your Downloads
00:05:47 - Trying Not to Get Sued
00:07:45 - How This Service Works
00:09:26 - Does Your Player Preload?
00:11:51 - The Terms You Need to Understand
00:12:42 - Power Rant: Do Your Job
00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad
00:16:47 - Enter Attribution
00:17:30 - Working on Auto Follows
00:18:56 - It's Not Fake?
00:19:54 - How Did You Get My Information?
00:20:12 - Admission of Preloading/Buffering
00:21:23 - All About the Data
00:22:57 - Retargeting Equals More Ad Spend
00:23:38 - Verified Downloads Are Not Good Enough
00:24:09 - The Purpose of This Company
00:24:31 - A Specific Case
00:25:41 - Retention Numbers
00:26:18 - Cost Per Listener
00:27:07 - History Lesson: Twitterbombing
00:28:39 - The Takeaways
00:32:50 - Other Bad Stats
00:33:57 - My YouTube Shorts Stat
00:34:45 - Question of the Month
Bloopers
This episode originated at www.schoolofpodcasting.com/915