The B2B Playbook #183: How to Use AI to Cut Customer Research Time in Half
How to Use AI to Cut Customer Research Time in Half
Most B2B marketers know customer research is crucial, but gathering and acting on insights can be so time consuming.
This week, we're breaking down exactly how you can leverage AI tools to dramatically speed up your customer research - without losing the valuable depth and insights you rely on.
We've experimented extensively and will share the exact process that allows marketers in small teams to finally complete customer interviews efficiently. Using AI the right way can transform qualitative data into clear, actionable insights faster than ever.
Tune in and learn:
+ The best AI tools for transcribing and summarizing customer interviews
+ How to avoid common pitfalls (like AI hallucinations!)
+ The quickest way to build accurate, insightful customer avatars
This episode is a must-watch for B2B marketers tired of customer research always falling off the to-do list.
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00:00 How to Accelerate B2B Research with AI
01:09 Quick Recap: Our Proven '5 BEs Framework'
02:39 Why Customer Interviews Keep Getting Ignored
04:00 The Truth About AI and Customer Research
05:52 Can AI Really Replace Qualitative Research?
08:48 The Best AI Tools for Recording & Transcription
11:15 How AI Summarizes Customer Conversations
12:11 Real-Life Example: Quick Customer Insights Capture
13:19 Crucial Step: Validate Your AI Findings
14:43 Creating Your Dream Customer Avatar with AI
15:15 Advanced Tip: Custom GPT for Deep Insights
16:00 Aligning Marketing, Sales, and Product Teams with AI
16:36 Key Watch-outs When Using AI in Research
17:41 Avoid AI Hallucinations with These Simple Steps
18:46 Secrets to Capturing Powerful Customer Quotes
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S07 E183 - The B2B Playbook
#b2b #b2bmarketing #digitalmarketing #b2bsaas #AI #CustomerResearch