TEA 175: The State Of Facebook Ads - 2025 Edition

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching or listening to this ENTIRE episode so you get the entire picture.

We cover things like:
CPM Trends
Website vs Meta Shop
Campaign Structures
Scaling
What Ads Work Best
...and more!

00:00 State Of Facebook Ads
08:04 CPM Trends
12:18 Website vs Meta Shop
21:10 Advantage+ Campaign vs Manual Sales Campaign
29:13 Campaign Structures
38:34 Scaling Budgets
52:50 How Many Ads In One Campaign
1:00:19 Videos vs Images
1:08:18 What Images Work Best? Ady-Ads
1:11:33 Broad vs A+ Audiences vs Lookalikes
1:13:36 Catalog Ads
1:20:15 The Future Of Meta Advertising

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