311: Discipline Leads Results, with Steve Whittington

Discipline leads results with eight key metrics to drive revenue. Steve Whittington, Executive Vice President of the Flaman Group, is back for a second time! After getting plucked off the face of a mountain by a helicopter Steve gave up mountain climbing and decided to channel is passion into his work. We get the inside scoop on Whittington's new book, Thriving in the Customer Age.  The book lays out the framework with eight key metrics that can be applied and used to measure the customer experience initiative results, tied directly to the bottom line. Whittington has over 25 years experience in the (B2C) business to consumer, (B2B) business to business and (B2A) business to any space. From consulting, marketing agency work and as an executive and board member for manufacturing and retail firms.He is also Managing Director of a boutique digital agency, Graphic Intuitions. Steve's current board work includes serving as Chair of the Board for Flaman Fitness Canada, a national retailer; President of the Glenora Child Care Society; and a member of the Marketing Program Advisory Committee for NAIT's JR Shaw School of Business. Outside his professional life, Steve is a leader in the mountains. An avid mountaineer, he has reached the summit of 50 mountains, including Mount Everest in 2013. On many of his climbs he has been the expedition leader and/or lead climber. Steve believes his leadership in the mountains has a direct application to his successful leadership in his business life.