How to Build a Fitness Business That Lasts — with Mentor Jenna Cooper

In this episode, Dani chats with Jenna Cooper — business mentor, mindset coach, and long-time PT — about what it really takes to build a sustainable career in fitness.

From juggling three jobs to pay gym rent to mentoring women across Australia, Jenna has seen it all. She shares honest insights on burnout, boundaries, money mindset, and why passion alone isn’t enough to keep you in the game.

If you’re a new or aspiring trainer, this one’s a must-listen.

💡 Key Takeaways

• Why passion alone isn’t enough — and what systems actually keep you in business.
• The mindset shift that stops burnout and builds confidence around money.
• How to create boundaries and structure your schedule for long-term balance.
• The importance of community and connection for client retention (and your own motivation).
• Why “being real beats being perfect” — both in business and in life.

Check out our Personal Trainer Certification Courses

https://womensfitnesseducation.com.au/