Business Wars Netflix vs Blockbuster Revisited - Streamers Everywhere | 8
May 22, 2019
In the spring of 2019, Disney announced a bold entry into the streaming market with Disney+, aiming to rival Netflix. Bob Iger's strategy includes enticing pricing and acquiring Hulu to bolster their content library. Meanwhile, Apple and other media giants ramp up competition, each adopting unique approaches to capture viewer interest. This battle transforms the streaming landscape, forcing Netflix to pivot to original content as traditional companies scramble to adapt. The race for viewer attention intensifies in a world where time is limited.
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Disney+ Launch
- In 2019, Bob Iger revealed Disney+’s launch, featuring classic animations, Star Wars/Marvel content, and The Simpsons.
- Priced at $6.99/month, it aimed to challenge Netflix with a content-rich, affordable option, despite initial financial losses.
Intensified Streaming Wars
- Netflix's streaming wars intensified since its initial battle with Blockbuster and HBO.
- Disney+ aims to rival Netflix with a low price and diverse content, targeting 90 million subscribers in 5 years.
Disney’s Streaming Strategy
- Bob Iger described Disney+ as an extension of Disney’s storytelling legacy, not a reimagining.
- Disney acquired Comcast's stake in Hulu, gaining edgy adult content to diversify beyond family-friendly Disney+.
