Leveraging Social Media to Build a Strong Brand and Applying Modern Social Strategies with Mike Sherrard - Episode 10

Mike Sherrard is a Global eXp Realty Leader. He specializes in Social Media, advanced marketing strategies, and creative advertisement for homes. Combined with his extensive knowledge in Real Estate, and technical background, his clients receive an experience like no other.

Coming from an Oil & Gas background as an Engineering Manager and a second degree relating to Entrepreneurship, his attention to detail and ability to lead has put him at the forefront of the modern era of Realtors.

Mike is big on using tech in his business and has his sights on developing real wealth so we talked to him about optimizing social media to build a strong personal brand, why it's important, and the role of consistency in creating a strong social media presence.

Highlights of the Episode:

00:43 - Guest intro and background: Mike Sherrard

01:33 - Mike’s real estate journey

04:19 - Why Mike chose EXP realty

07:50 - Getting invited to Glenn Sanford’s birthday party

10:40 - Social media platforms Mike uses

14:09 - What was on Mike’s mind when Facebook crashed

16:34 - The Social Agent Academy

18:46 - How a $40 add resulted in a $40,000 commission in two days

24:12 - The results of this is an ad to show realtors how to run ads” campaign

26:44 - Mike’s thoughts on building a strong personal brand

27:50 - How to get started on building a strong personal brand

30:09 - Advice on how to be consistent

32:05 - Mike’s goals for the future

33:24 - Areas Mike needs to improve and what he’s doing about it

Notable Quotes:

“Your business will grow to the capacity that you are as an entrepreneur or to the knowledge that you understand.” - Mike Sherrard

“Every platform is now saturated with realtors but it’s never saturated with quality ” - Mike Sherrard

“How intentional is your presence on there, are you just active or are you proactive?.” - Mike Sherrard

Connecting with the Guest:

Website: mikesherrard.com/

Linktree: /linktr.ee/mike.sherrard

Facebook: facebook.com/ThePurpleRealtor/

IG: @mike_sherrard

Linkedin: www.linkedin.com/in/michaelsherrard/

Youtube: www.youtube.com/c/MikeSherrardRE

Connecting with Icons of Real Estate Podcast

YouTube:https://www.youtube.com/channel/UCcgPiL-DIROUvJBNtHwdPAA

Facebook: https://www.facebook.com/IconsOfRealEstate

Facebook Group: https://www.facebook.com/groups/596103764912618

Instagram: https://www.instagram.com/iconsofrealestate/

LinkedIn: https://www.linkedin.com/company/iconsofrealestate/

Website: https://iconsofrealestate.com/

#eXprealty

#Branding

#SocialMedia