In this episode of Scrappy ABM, host Mason Cosby introduces the first ABM AMA (Ask Me Anything) session, discussing the fundamentals of Account-Based Marketing (ABM) and addressing common challenges faced by marketers implementing ABM strategies.
Best Moments:
(02:31) The "crawl, walk, run" approach to ABM
(06:49) Definition of ABM and who it's suitable for
(10:40) Three main reasons why ABM fails
(16:27) Addressing unrealistic expectations in ABM
(20:05) Examples of successful ABM campaigns
