[KO Travel Diaries] Pulling Punches: Your Personal Brand is NOT Your Personal Life

Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life.

In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy.

You’ll learn:

• The clear difference between personal branding and personal sharing
• Why content about your family, feelings, or fitness routine won’t build a profitable brand—unless it’s tied to your message
• How Katrina used vacation content to generate $5K in sales from a beach chair 🏖️
• The key difference between influencers and personal brands—and why mixing them up is costing you money
• How to build a personal brand that makes you money without airing your personal life

Whether you're tired of feeling pressure to share everything or you're ready to elevate your content from “vibes” to visibility strategy, this is your sign to get real (and refined) about your personal brand.

Want a personal brand that books you press, stages, and dream clients—without performing for the internet?

Here’s where to start:

• 📞 Book a 1:1 Discovery Call for Katrina’s private coaching (starts at $5K for 3 months): https://calendly.com/knockoutdirective/30min
• 💼 Join the Fame Ready Entrepreneur Program — a 12-month group container with global PR opportunities and brand-building strategy: https://knockoutdirective.myflodesk.com/group-coaching

Links & Resources:

• Connect with Katrina on Instagram → https://www.instagram.com/katrinaowenspr/
• Follow the podcast on IG → https://www.instagram.com/koyourbrand/