Feeling behind on your agency's data game? Marcel Petitpas, CEO of Parakeeto, joins Galen Low to reframe what it really takes to build profitable, data-driven operations. Hint: it’s not about buying software or pushing for time tracking compliance. Marcel breaks down why starting with metrics, models, and meaning—not tools—is the real shortcut to operational clarity.

With real-talk on utilization myths, data fluency for PMs, and how AI can actually drive measurable impact (without overwhelming your team), this episode is a field guide for agency leaders who want to do more than just keep up. It's about building a smarter foundation for the long haul—and doing it in a way that doesn’t burn you out.

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Agency Profit Podcast
Parakeeto Profitability Framework & Toolkit

Why Tracking Time Won’t Save Your Agency’s Margins