The Prof G Pod with Scott Galloway Office Hours: Cause-Related Marketing, Why Young People Should Get to a City, and How to Talk to Your Boss About Career Development
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Dec 13, 2023 Explore the pitfalls of cause-related marketing and why companies should tread carefully when engaging with social issues. Discover the vibrant opportunities offered by urban living for young professionals seeking growth. Scott also shares strategic advice on how to communicate career aspirations effectively with your boss, especially when aiming for managerial roles. Balancing social responsibility with corporate profits is a tricky game, but understanding these dynamics can lead to success.
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Cause-Based Marketing Backfires
- Companies taking social stances become targets in culture wars, alienating customers.
- They face pressure to address endless social issues, distracting from their core mission.
Focus on Core Business
- Avoid cause-based marketing, as it often backfires due to political polarization.
- Focus on core business and profits, leaving social issues to elected officials.
Patagonia and Nike
- Patagonia donated its profits to fighting climate change, demonstrating commitment to a cause.
- Nike's Kaepernick ad was a calculated move aligning with the majority of its customer base.