Office Hours: Cause-Related Marketing, Why Young People Should Get to a City, and How to Talk to Your Boss About Career Development
The Prof G Pod with Scott Galloway
00:00
Navigating the Landscape of Cause-Based Branding
This chapter examines new trends in cause-based branding as the 2024 elections approach, highlighting how companies like Patagonia and Nike are navigating social issues in a polarized environment. It emphasizes a potential shift toward caution among corporations, balancing the need for social engagement with the risks of backlash.
Play episode from 02:04
Transcript
