Campaign editor Luz Corona sits down with Doug Grumet, EVP of media, intelligence and innovation at Advantage Marketing Partners, to decode the shifting dynamics of this year’s upfronts. From AI’s growing role in targeting to the rise of retail media, live event bets and how social-first brands are rethinking spend, Grumet shares a strategic view on where media dollars are heading — and why flexibility is the smartest buy in today’s evolving landscape.
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Campaign Chemistry