Back in 2003 I had to shutter a seven figure marketing firm. I could have sold it but:
a) I was ignorant and thought that service businesses were hard to sell
b) personal tragedy had struck and I had to focus all of my energy on my family
Advisors all said “Your assets go down the elevator every night – there isn’t anything to sell.” They were wrong.
We had extensive operating manuals, contracts with F100 clients, a great team and a track record of cash flow.
Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.
• Current climate for Agency M&A
• What creates value
• How to build for a sale
• Multiples for agencies
• How to choose an M&A Partner
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