FULL-ARCH SECRETS How Social Media Can Transform Your Full-Arch Dental Practice
Apr 1, 2025
Michael Keeter, a 18-year dental marketing and training pro who builds community-focused growth. Julianne O'Connor, an influence coach who helps dentists leverage social media and authority. They discuss how social validates reputation and builds community presence. They cover simple high-impact content like before-and-afters, smartphone video and testimonials. They explain campaign tracking, consistency, and partnering for creative execution.
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Social Media As Your Reputation Front Desk
- Social media functions as a reputation and authority extension for a practice, like an always-on front desk.
- Consistent, aesthetic posts of smile transformations validate credibility and attract pre-sold patients.
Patient Chooses After Social Validation
- Patients often validate a practice on social after an initial consult and then return to book because social confirmed credibility.
- Julianne described a patient who chose a surgeon after finding a press release linked on social that validated the doctor.
Videos Convert Patients Faster
- A patient stopped the treatment coordinator and said she already knew the practice from videos and wanted only pricing and payment options.
- Chayden shared this example to show how authority-rich content speeds conversions.