19 - Customer-Centric Strategies in Legal Innovation with Ben Wightwick
May 8, 2024
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Ben Wightwick from Autologyx discusses customer-centric strategies in legal innovation. Topics include streamlining workflows, compliance, and governance, investing in customer success, automating processes, overcoming collaboration challenges, and leveraging personal experiences for product development. The conversation also touches on the importance of customer advocacy, evolving customer success strategies, and the impact of context switching on productivity.
Fostering customer advocacy can lead to increased revenue and advocacy, creating a positive feedback loop.
Personal experience in software implementation provides valuable insights for driving innovation in legal tech solutions.
Deep dives
Ben Whitewick's Background in Legal Tech and Autologics
Ben Whitewick shares his extensive experience in the legal industry, spanning from his time at CMS where he started on a service desk to working with High Q before transitioning to Autologics. With a focus on product management rather than sales, Ben highlights the evolution of his roles, encompassing implementations, professional services, and customer success. His varied background in buying, configuring, and implementing technology for law firms has provided him with a broad perspective on the industry.
Autologics' Diversification into Various Industries
Autologics, originally focused on staffing and recruitment solutions, expanded its clientele to include law firms and professional services. By leveraging a data-centric approach, Autologics aims to streamline legal processes beyond just document management. The platform emphasizes workflows, compliance, and governance processes, offering solutions for contract remediation, task management, and reporting. Autologics' adaptability allows it to cater to a diverse range of industries beyond legal, enabling efficient management of data-driven processes.
Differentiating Autologics in the Workflow Automation Space
In a landscape dominated by Microsoft-centric platforms like Power Automate, Autologics sets itself apart by providing end-to-end process orchestration and workflow facilitation. By integrating with M365 and offering API connectivity, Autologics enhances workflow management capabilities beyond generic automation tools. While acknowledging the benefits of the Power Platform, Autologics focuses on comprehensive process facilitation, addressing complex workflows that may require customized solutions and integration with various systems.
Customer Success and Iterative Development at Autologics
Ben Whitewick emphasizes the importance of customer success in driving product evolution at Autologics. Through collaborative success planning and continuous feedback loops, Autologics aims to not only satisfy clients but also gather insights for product enhancement. The iterative approach to product development allows Autologics to adapt to evolving client needs and industry trends, fostering a culture of ongoing improvement. By investing in customer relationships and service excellence, Autologics aims to deliver value beyond just software, prioritizing long-term customer satisfaction and innovative solutions.
In this episode, we talk with Ben Wightwick from Autologyx about legal tech and workflow automation. We explore Ben's journey from fixing printers to leading Autologyx, discussing how Autologyx is transforming the way law firms and in-house counsel manage their workflows, compliance, and governance processes. We also delve into the importance of customer success, transparent communication, and the challenges of unifying internal and client-facing collaboration systems. Listen now and learn how your firm can leverage these advancements to improve efficiency and deliver exceptional client experiences.
In this episode, Ben shares insights on how to:
Streamline workflows, compliance, and governance
Develop success plans, track objectives, and assess progress
Invest in customer success to evolve products and identify new opportunities
Automate processes, enhance efficiency and modernize legal knowledge management
Overcome challenges in unified collaboration for law firms
Key takeaways:
Understanding the importance of customer advocacy and fostering a community among customers can lead to positive outcomes such as increased revenue and advocacy, creating a self-fulfilling cycle of positive feedback and relationships.
Leveraging personal experience in buying and implementing software within a law firm to influence product development can provide a broad range of insights and perspectives, enhancing one's ability to drive innovation and improvements in legal tech solutions.
Investing time in understanding processes and workflows can lead to significant efficiencies and cost savings without always relying on the latest technology trends, emphasizing the value of optimizing existing systems and data utilization for improved productivity.
Engaging with various stakeholders and personas within law firms, including knowledge, IT, and practice professionals, is crucial for developing a comprehensive understanding of the evolving dynamics of innovation teams and knowledge management strategies within the legal industry.
About the guest, Ben Wightwick:
Ben is the Chief Commercial Officer at Autoloygx, leveraging over 20 years of experience in legal technology to drive customer-centric strategies. With a proven track record in scaling businesses like HighQ to £40m+ ARR, Ben excels in optimizing sales, marketing, and customer success initiatives. Passionate about creating exceptional customer experiences, he leads cross-functional teams to deliver innovative solutions that exceed expectations and shape the future of customer engagement in dynamic industries.
“People aren't going to buy from you if you're not selling the dream, but you've got to put in the work and effort.” – Ben Wightwick