Personal Branding and Storytelling for Entrepreneurs | Melissa Cassera

Mar 1, 2025

18:28

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

If you're an entrepreneur, author, or business owner looking to stand out, Personal Branding and Storytelling for Entrepreneurs is the key to making your brand unforgettable. In this episode, we sit down with Melissa Cassera, a publicity strategist, screenwriter, and personal brand ghostwriter, to reveal how Hollywood storytelling can transform your brand into something people can’t stop talking about.

👉 Struggling to build a personal brand that attracts attention? Wondering how to get media coverage for your business or how to write a compelling brand story? Melissa shares insider strategies from her work with Netflix, Microsoft, and bestselling authors, giving you an actionable playbook for creating a binge-worthy brand.

🚀 In this conversation, we cover:

How to use storytelling techniques for entrepreneurs to create an irresistible brand presence
The biggest public relations mistakes authors and entrepreneurs make (and how to avoid them)
How to build a fanbase for your business using techniques from Hollywood blockbusters
Marketing and branding tips that separate industry leaders from the competition

🎯 Whether you're struggling with content creation, personal branding, or business visibility, this episode provides expert insights to help you grow your brand and influence.

🎧 Don’t forget to subscribe, like, and share if you found this episode helpful!

#PersonalBranding #StorytellingForEntrepreneurs #MelissaCassera #BrandMarketing #PublicityTips #Entrepreneurship #MarketingStrategy #BusinessGrowth #PRForAuthors #BingeWorthyBrand #ContentMarketing #HollywoodStorytelling #PersonalBrand #BrandingTips #MarketingForEntrepreneurs

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.

To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd

Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd

Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik

Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast

Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCC

We couldn’t do it without the support of our listeners. To help support the show:

CashApp- https://cash.app/$drchrisloomdphd

Venmo- https://account.venmo.com/u/Chris-Loo-4

Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support

Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx

Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online

Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop

Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p

For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F

Follow our YouTube channel: https://www.youtube.com/chL1357

Follow our Blog: https://www.drchrisloomdphd.com/blog

Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18

Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1

Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd

Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233

Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/

Thank you to all of our sponsors and advertisers that help support the show!

Home Top podcasts Popular guests Top books