Daily Sales Tips 1478: “If You’re Not Breaking Through The Noise, You’re Creating It” - JC Pollard
Feb 28, 2023
In a crowded marketplace, standing out is crucial. Strategies for effective prospecting are explored, highlighting hyper-personalized outreach and creative cold calling as key techniques. The discussion emphasizes that if you're not breaking through the noise, you may be adding to it. This fresh perspective challenges listeners to rethink their approach to reaching busy executives for meaningful engagement.
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Breaking Through Noise Insight
- If you are not breaking through the noise, you are creating it and adding to the problem.
- Standing out creatively is essential because executives face massive outreach and internal communication overload.
Creative Prospecting Strategies
- Send hyper-personalized emails that make it clear they were meant only for the recipient.
- Master cold calling and use creative outreach methods to be unignorable amid heavy communication.
Gift to Break Doorstone
- JC sent a Univ. of Michigan-themed gift to a prospect to "get his foot in the door."
- This unique gesture broke through typical stonewalling and made his outreach unignorable.