Business Wars Starbucks vs Dunkin - Luckin: China’s Coffee Dark Horse | 7
Mar 23, 2020
In this discussion, Judy Gaines, President of J. Gaines Consulting, sheds light on the ongoing coffee rivalry among Starbucks, Dunkin’, and the rising contender, Luckin Coffee. She unpacks Luckin's tech-savvy, discount-driven approach that stands in stark contrast to Starbucks’ premium branding. The conversation also dives into how Luckin’s entry could reshape the U.S. coffee landscape, exploring the nuances of coffee culture in China and the strategic competition affecting established giants.
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Luckin's Target Customer
- Luckin Coffee targets office workers seeking quick, quality coffee on the go.
- Unlike Starbucks, they don't promote a lingering cafe experience.
Starbucks' Customer Base
- Some Starbucks customers value the experience over the coffee itself, using Wi-Fi or meeting people.
- In China, Starbucks is a status symbol, focused on brand recognition and photo opportunities.
Luckin's Tech-Driven Strategy
- Luckin uses technology to track customer behavior and strategically place kiosks.
- Their app-based ordering system gathers data for optimized store locations.