50: Driving demand for B2B marketing (with Todd Clouser, Senior Brand Marketing Manager at Refine Labs)

Alice de Courcy, CMO @Cognism talks to Todd Clouser, Senior Brand Marketing Manager @ Refine Labs about driving demand to keep up with the modern buyer. Alice and Todd discuss growing an audience with the emergence of new channels like TokTok, the content creating process at Refine Labs, top metrics to measure demand and more.