Masters Week; the Caitlin Clark effect; what we’re watching on YouTube

Leaders' Editorial Director James Emmett and Content Director David Cushnan have a roam around the stories of the sports industry week.

On the eve of the Masters, there’s a reminder of Augusta National’s well-manicured and private approach to running a global sports event; remote reflections on the Caitlin Clark-inspired remarkable few weeks for women’s basketball in the United States; honourable mentions for Endeavour’s new arrangement with Silver Lake and Greenfly’s latest funding round; YouTube’s approach to live sport and live sport’s approach to YouTube; and a plan of action for how the Commonwealth Games ought to be reimagined as the search for a host of the 2026 edition continues.

The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.

There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com for more details.