Hustling Almost Killed Me | Part 1 | Traction

Most startup stories focus on the win. Very few talk about what it costs to get there.

In this episode, Lloyed Lobo sits down with Alex Bruyn, co-founder of Karak Creative, for a candid conversation about the realities founders rarely say out loud. From taking an unconventional path into tech to building a fast-growing company under constant pressure, Lloyed shares the parts of the journey that don’t show up on pitch decks or LinkedIn posts.

They talk about momentum, stress, and the habits that quietly compound over years of building. The conversation explores why things can unravel after success, how founders end up running on empty, and what finally forces a rethink.

Lloyed Lobo: https://instagram.com/lloyedlobo

Stay tuned for Part 2. Releasing on January 7th, 2026.