Consulting Mastery Why your marketing tactics are failing
6 snips
Jan 20, 2025 Ambitious consultants often rush into marketing tactics, leading to wasted time and money. Discover why your instincts to act fast may be sabotaging your success. Learn about the expensive mistake of building websites too soon and the importance of timing and messaging. Real stories reveal the hidden reasons why your marketing messages miss the mark and why constantly changing your LinkedIn profile signals deeper issues. Understand your audience better with insights that will enable effective marketing strategies.
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Timing Matters in Marketing
- Jumping straight into marketing tactics without groundwork leads to wasted time and effort.
- Timing and foundational clarity are crucial before executing marketing actions.
Clarity Key to Communication
- Many get stuck trying to articulate their value or assume wrongly they know their audience.
- Clarity on target and message is often missing, causing marketing paralysis or inefficacy.
Orwell's Empathy Research
- George Orwell lived undercover as a tramp to authentically understand and write about poverty.
- This type of research fosters empathy and better connection with the target audience.
