The Andrew Faris Podcast

Cody Plofker Goes DEEP On Meta Media Buying

Dec 8, 2023

46:50

When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode.

Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own.

So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail to help drive you to more precision in your business.

EPISODE HIGHLIGHTS

[00:52] Cody's switch to bid caps.
[03:39] Joining Slack groups for support.
[07:12] Removing the pacing mechanism.
[08:52] Bidding and budgeting strategies.
[11:23] Ratio targets and contribution dollars.
[14:23] Tying marketing to financial metrics.
[17:20] ASC cost caps and lowest cost.
[21:32] Relying on meta for demand.
[22:37] Supply chain management in e-commerce.
[26:23] Product launches and exclusivity.
[29:12] Adjusting bid caps for sales.
[31:41] Delayed attribution and Black Friday.
[33:23] Making adjustments and comfort levels.
[37:12] By-product value of advertising spend.
[39:30] Bid multipliers and targeting.
[41:19] In-store sales and advertising.

EPISODE SPONSOR

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