HUNGRY. Espresso: Life-Changing Marketing Lessons You've Never Heard Before - James Smith
Dec 4, 2025
James Smith, a fitness coach and entrepreneur known for his candid approach to marketing, shares valuable insights on staying authentic in business. He emphasizes how being genuine attracts the right audience, warns against the pitfalls of ego, and discusses the importance of gratitude amidst success. Smith compares UK and US entrepreneurial cultures and highlights the significance of embracing mistakes as learning opportunities. He also reveals how he channels anxiety into productivity and explains the power of polarizing content in growing a brand.
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Be Unapologetically Yourself
- Be unapologetically yourself in public-facing roles to attract the right customers and partners.
- James Smith says authenticity reduces exhaustion and draws like-minded buyers and retailers.
Success Stories Mask Brutal Habits
- Success stories are often myths we tell ourselves about talent rather than the brutal habits behind them.
- James Smith warns believing the story makes you stop the habits that made you successful.
Numbness To Milestones
- James describes becoming numb to wins like flying business class after earlier intense gratitude.
- He purposely used a spontaneous night out to reconnect with that feeling and celebrate with strangers.
