Masters of Scale Rapid Response: Lessons from an entrepreneur in Ukraine, w/Alyona Mysko, CEO of Fuelfinance
Apr 14, 2022
Alyona Mysko, CEO of Fuelfinance, shares her incredible insights on leading a B2B startup in Ukraine during wartime. She emphasizes resilience and creativity in crisis, recounting how her team often works from bomb shelters while maintaining client satisfaction. Alyona highlights the entrepreneurial spirit sweeping across Ukraine, urging support for local businesses. She also discusses innovative strategies adopted to navigate operational challenges, showcasing how adversity has sparked collaboration and adaptability in her team.
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Working Amidst War
- Alyona Mysko, based in Kyiv, relocated to Western Ukraine on the second day of the war.
- Her team adapted to working in bomb shelters, even launching a product on Product Hunt amidst air raid sirens.
Supporting Businesses During War
- FuelFinance helps startups manage finances, including Ukrainian and US-based clients.
- Despite the war, they created platforms to match businesses with financial experts and facilitate donations.
A Nation of Startups
- Ukraine operates with a startup mindset, with individuals taking initiative without waiting for instructions.
- The government, digital ministry, entrepreneurs, and citizens all collaborate and support each other.