Daybreak
How Acko beat Godigit with just 15 health-insurance agents
Jan 21, 2025
Acko, a digital insurer, draws inspiration from a memorable Bollywood dialogue to revolutionize health insurance sales. Shunning traditional agents, they've directly connected with customers, leading to remarkable success. In just 21 months, they've sold health insurance worth Rs 51 crore, outperforming established competitor Godigit. This innovative approach highlights a shift in consumer behavior and the potential for disruption in a traditionally rigid industry.
11:40
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Acko's innovative approach to health insurance emphasizes immediate care without bureaucracy, inspired by a poignant dialogue from Munna Bhai MBBS.
- By leveraging a direct-to-consumer model and reintroducing medical underwriting, Acko seeks to build trust and transparency in a competitive industry.
Deep dives
Inspiration from Cinema
A significant scene from the film Munna Bhai MBBS has influenced the operations of a digital insurer known as ACCO, highlighting the urgency of providing medical attention without bureaucratic delays. The memorable dialogue questioning the necessity of paperwork in life-threatening situations has been adopted as a guiding principle in the company's approach to health insurance. ACCO entered the retail health insurance market in March 2023 and achieved remarkable early success, selling health policies worth 51 crore rupees within just six months. This initial performance surpassed that of more established competitors, demonstrating the effectiveness of their innovative philosophy.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
