Daybreak How Acko beat Godigit with just 15 health-insurance agents
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Jan 21, 2025 Acko, a digital insurer, draws inspiration from a memorable Bollywood dialogue to revolutionize health insurance sales. Shunning traditional agents, they've directly connected with customers, leading to remarkable success. In just 21 months, they've sold health insurance worth Rs 51 crore, outperforming established competitor Godigit. This innovative approach highlights a shift in consumer behavior and the potential for disruption in a traditionally rigid industry.
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Munna Bhai MBBS Scene Inspires Acko
- A scene from Munna Bhai MBBS, where a mother must fill out forms while her son lies dying, inspires Acko.
- This scene emphasizes Acko's focus on simplifying the insurance process, especially during emergencies.
Acko's Early Success in Health Insurance
- Despite being newer than GoDigit, Acko sold 40% more health insurance policies, totaling Rs 51 crore, in six months.
- Acko also outperformed some traditional insurers in gross direct premium income (GDPI).
Acko's Unconventional Distribution Strategy
- Acko's direct-to-consumer approach contrasts with the industry's reliance on agents.
- This strategy raises concerns about trust, especially given Acko's relative youth in the market.