VC V2.0: General Catalyst’s playbook for taking startup brands to the next level with Arielle Gross Samuels

In this episode of The Speed of Culture, Matt Britton speaks with Arielle Gross Samuels, Chief Marketing and Communications Officer at General Catalyst. They explore how VC firms are rebranding for the AI era, why applied AI is reshaping industries, and what founders—and marketers—need to know about agility, brand, and building what's next.

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