The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Ep 468 – How to Manage Demand with Massage Memberships: “Business or Pressure” with Allissa Haines
Oct 25, 2024
Explore the art of balancing loyal clients and newcomers in a massage practice. Learn strategies for implementing effective membership programs that ensure long-term sustainability. The conversation dives into the importance of flexibility in managing memberships based on individual financial situations. Plus, get recommendations for podcasts that enrich your understanding of the massage therapy community. It's an insightful blend of practical advice and supportive resources for professionals in the field.
11:24
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Quick takeaways
- Effectively managing a massage practice involves balancing loyal client memberships with new bookings to avoid scheduling conflicts.
- Raising prices significantly in response to high demand can help reflect the elevated value of services while ensuring business sustainability.
Deep dives
Building a Thriving Massage Practice
Successfully establishing a massage practice within just a year is commendable, as evidenced by the case of a therapist who booked clients two months in advance. This achievement highlights the therapist's skill and the demand for their services. However, balancing existing monthly memberships with new client bookings introduces challenges, such as scheduling conflicts and the risk of losing returning members. Strategies such as prioritizing membership clients for scheduling and pausing new membership sign-ups can help maintain a steady flow of income while managing client capacity.
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