The Colin and Samir Show Buying and Selling 2025 Creator Economy Trends
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Dec 31, 2024 The hosts treat creator economy trends like stocks, exploring past milestones and predicting growth for 2025. They reflect on their content journey and examine evolving video landscapes, emphasizing ad-supported streaming. The discussion touches on shifting fame dynamics, the challenges of moderation on platforms, and the impact of TikTok for political engagement. Insights on creator-centric brand collaborations and a significant scandal affecting earnings are shared. Lastly, smaller in-person events are highlighted as a new exciting trend post-pandemic.
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New Streaming Monetization
- Streaming platforms with ad-supported models may open doors for creators.
- This could lead to new monetization models beyond MrBeast's Amazon Prime deal.
Anthpo's Look-Alike Trend
- Anthpo created a viral trend with celebrity look-alike competitions.
- Colin Samir buys into creators orchestrating such cultural moments.
Creator CPG Brands on the Decline
- Creator-owned CPG brands face challenges in retail and long-term customer value.
- Samir is selling this trend, citing difficulties in scaling and competing with established brands.