Trends in the Creator Economy

This chapter explores the dynamic trends shaping the creator economy, focusing on celebrity involvement in platforms like YouTube and the shift towards creator-centric brand collaborations. It discusses the potential for creators to transition into salaried positions with equity arrangements, weighing the risks and benefits of such partnerships. Additionally, the chapter delves into changing content formats, the decline of daily vlogging, and the rise of eventized and serialized content as key aspects influencing audience engagement by 2025.