Write the Rules: Marketing That Actually Fits You with Danielle Bornowski

Dustin Riechmann sits down with Danielle Bornowski—marketing strategist, storyteller, and CEO of DQB Strategies. From nonprofit comms to running a marketing agency, Danielle shares her journey of leaving a stable job, launching a freelance career, and evolving into a sought-after strategic advisor for women-led, values-based local businesses. She unpacks why most people feel "icky" about marketing—and how to change that with a strong one-liner, aligned strategy, and permission to create custom rules. If you've ever questioned the one-size-fits-all advice on Instagram or marketing funnels, this episode is for you.

Chapters:

• 00:00:00 - Ditch the Rules: Goals That Flex With You
• 00:00:35 - Meet Danielle Bornowski: Strategist, Speaker, Superconnector
• 00:01:24 - From Nonprofit Desk to CEO Desk
• 00:03:33 - Hustling Hard: The Accidental Agency Start
• 00:05:31 - Burnout to Breakthrough: Discovering Her True Zone
• 00:11:45 - Why Community Isn’t Optional for Growth
• 00:15:30 - Faith Meets Business: A Values-First Vision
• 00:18:05 - One-Liners That Open Doors Instantly
• 00:21:24 - The Anatomy of a Magnetic One-Liner
• 00:22:47 - Real Talk: One-Liner Wins That Stick
• 00:24:58 - Start Simple: Your One-Liner Doesn’t Need Flair
• 00:27:29 - Right Message, Right Place, Right Audience
• 00:31:17 - Kill the Commas: One-Liner Mistakes to Skip
• 00:37:15 - Watch It Happen: One-Liner Live for Authors
• 00:40:44 - Work With Danielle: Messaging Help That Works

Links and Resources:

• Danielle Bornowski on LinkedIn
• DQB Strategies
• Dustin on LinkedIn
• 7 Figure Leap

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