In this episode, Will Aitken, a sales trainer and social media influencer, shares his insights on sales, social selling, and personal branding. He discusses the problem he solves, the importance of personal branding in sales, and the role of humor in branding. He also provides advice for cold calling and emphasizes the need for accountability and practice in sales. Will's expertise and experience offer valuable lessons for sales professionals.

Check out Will Aitken here: https://willaitken.com/

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