TCC Podcast #205: Creating an Offer with Justin Goff

One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his own offers and in this interview he talks about how you can do the same thing. We also talked about: •   how a gambling debt he couldn’t pay led to his first online product •   his over-the-top reaction to his first ever online sale of $149 •   what he learned working in the gaming niche (as a student) that still helps him today •   the one thing you need to do to be a better copywriter •   how he landed his first few clients as he got into copywriting •   the terrible-horrible-no-good-very-bad-week that led to his first real success •   how he came up with the Big Idea that launched a 23 million dollar business •   reverse engineering a product to find your own Big Ideas •   the ins and outs of partnerships and how to make one work •   what he’s done to overcome his own money mindset issues •   the only thing that matters when it comes to dialing in a successful offer •   Justin’s advice for raising their prices—what he’s seen that almost always works •   why he believes in masterminds and what he gets from them •   the “have to apply” email trick that keeps his readers engaged and reading •   what he learned about knowing your audience from Tinder dates during quarantine •   how he guards his time to get more done •   why he bothers to dress up whenever he’s around potential partners and clients •   the future of copywriting and how to make sure you’re set up to take advantage We say this a lot, but this is another don’t-miss episode. To hear it, click the button below. Or subscribe wherever podcasts are available. Scroll down for links and a full transcript.   The people and stuff we mentioned on the show: Patriot Greens Stefan Georgi No B.S. Wealth Attraction by Dan Kennedy Adam Bensman Sam Woods Justin's website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   There's this thing that tends to happen for a lot of copywriters, not all of us, but many, where they ultimately decide that they don't want to work with clients anymore. And at that point, they create their own products instead of helping other people sell their products. It sounds easy, right? But if it were easy, everyone would be doing it. Today's guest, on the 205th episode of The Copywriter Club podcast, is Justin Goff. Just after the worst week of his life, Justin created his first product and earned a little over 100,000 dollars in three months, and then he did it again, earning millions. If that sounds like something that you'd like to do in your own business, then this episode is for you. Kira:   We'll share Justin's story in just a minute but first, this episode is brought to you by the Copywriter Underground, a private membership and community designed to help you hit your business growth goals faster, whether your goal is hitting 10K a month or launching a new service or product, or even just finding your first few clients, the resources in Underground can help with accountability, support, coaching, and a path to help you get out of your own way and build momentum in your business. Find out more at thecopywriterunderground.com. Rob:   There are a lot of ways to succeed as a copywriter, working directly with clients is one and creating your own products is another. Let's jump into our interview with Justin and hear how he has used copywriting to create his million-dollar business. Justin Goff:   I initially got into kind of making websites when I was in college, as the result of I had a $1,200 gambling debt when I was in college, I was probably 20 at the time.