BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:

• Social media as a tool for engagement. 
• Deciding the best social media platform for you. 
• Law firm marketing versus individual marketing. 
• Connecting with those who already have deep roots in the community. 

Key Takeaways:

• How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. 
• You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. 
• You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. 
• Focus on thought leadership in a way that makes sense for you. 

"There is no silver bullet or AI for authenticity." —  Conrad Saam

Thank you to our Sponsors!

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References: 

• Steve Seckler: https://www.linkedin.com/in/stephenseckler/
• Get Staffed Up: https://getstaffedup.com/

Connect with Ashley Robinson:  

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Roy Sexton:  

Website: https://www.clarkhill.com/

LMA: https://legalmarketing.org/  

LinkedIn: https://www.linkedin.com/in/royesexton/

Twitter: https://twitter.com/roysexton

Connect with Conrad Saam:  

Website: https://mockingbird.marketing/

LinkedIn: https://www.linkedin.com/in/conradsaam/

Twitter: https://twitter.com/ConradSaam

Facebook: https://www.facebook.com/Mockingbird.Marketing/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.