Why Drive-Thrus Failed in China (And Other Insane Localization Stories)

Why Drive-Thrus Failed in China (And Other Insane Localization Stories). Ever wonder why drive-thrus failed in China, a country where most people don't own cars? Or how a major airline accidentally translated its "Fly in Leather" campaign to "Fly Naked"? This interview with GoLocalise CEO David Garcia-Gonzalez is packed with insane localization stories that serve as critical lessons for any founder. Learn the key difference between translation and true localization, and discover the costly mistakes even the biggest brands make when going global. These localization stories are a masterclass in how to expand into new markets the right way. Check out the company: https://godavidgg.com

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🕒 CHAPTERS

00:00 - What is Localization? (It's More Than Translation)

03:41 - The #1 Question for Successful Localization

06:29 - Localization Story: Why 90s Movie Jokes Didn't Land

09:26 - Localization Story: The "Fly Naked" Airline Blunder

12:22 - Localization Story: The $2 Billion Chicken Feet Trade

15:22 - Why You Can Buy Alcohol at McDonald's in Spain

18:10 - Why Drive-Thrus Failed in China

21:00 - The Secret to Avoiding Costly Localization Mistakes

23:55 - Final Advice for Taking Your Business Global

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