Agency Forward 048 Peter Giordano: Pricing Strategy for Agencies
Hey everyone, today I'm joined by Peter Giordano.
Peter is a pricing expert who helps consultants, strategists, and boutique firms charge higher fees by structuring pricing models that tie expertise to measurable value.
I wanted to bring Peter on because so many agency owners struggle with pricing their expertise. Whether it’s pricing services, strategically setting your rates, or simply having the confidence to charge more, agencies often leave money on the table. Peter breaks down how to fix that.
In this episode, we discuss:
- Why agencies struggle to price strategy and how to fix it
- When to put pricing on your website
- Pricing models that help agencies sell high-value expertise
- And more…
You can learn more about Peter at PeterGiordanoTheThird.com or connect with him on LinkedIn.
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