Eric Johnson is a behavioral economics researcher, author, and professor at Columbia Business School. 

We talked about the one psychological bias that all humans have that leads us to make poor decisions, specific tactics that we can do to make better choices in life and business, and persuasion tips.  

Timestamps:

(01:47) Choice architecture
(05:15) Loss aversion  
(09:25) Fear of losing
(13:20) Overcoming loss aversion  
(16:16) Loss aversion vs age
(24:23) What influence decisions
(38:23) Evil choice architecture  
(49:30) Patience impact
(59:24) Amount of options vs choice
(1:12:30) Eric Johnson's book

Order The Elements of Choice: https://www.amazon.com/dp/B0983XX6JN/  

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Past guests on Growth Minds include: Robert Kiyosaki (Rich Dad Poor Dad), Steve Aoki, Robert Greene, Dr. Jason Fung, Dr. Steven Gundry, Neil deGrasse Tyson (StarTalk),  Dennis Rodman, Wim Hof, Robin Sharma, Vanessa Van Edwards, King Bach, Daniel Pink, Dr. William Davis, Doctor Mike, Lewis Howes (School of Greatness), Tom Bilyeu (Impact Theory), Andrew Yang, Dr. Paul Conti, Charles Hoskinson (Ethereum), Dr. Drew (After Dark), Jo Koy, Jordan Belfort (Wolf of Wall Street), Gad Saad, Adam Carolla, Louis the Child, Vishen Lakhiani (Mindvalley), Bret Weinstein (DarkHorse Podcast), James Nestor, Dave Rubin, Scott Adams (Real Coffee with Scott Adams), Dave Asprey (Bulletproof Coffee), Gabby Reece, Rich Roll, James Altucher, R3hab, and more.