The GaryVee Audio Experience Understanding Authenticity with Shark Tank's Barbara Corcoran
Jan 11, 2021
Barbara Corcoran, a real estate mogul and prominent investor on ABC's Shark Tank, returns to discuss the evolution of business in a post-pandemic world. She emphasizes the transformation in consumer behavior and the crucial shift to digital solutions. Corcoran stresses that authenticity is essential for building a brand that resonates. Innovative marketing strategies, such as leveraging social media and unique advertising methods, are explored, showcasing how businesses can adapt and thrive in today's competitive landscape.
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Customer Safety First
- Prioritize customer safety, especially given ongoing concerns.
- Communicate safety measures clearly on social media.
Permanent Shift in Consumer Behavior
- The pandemic has shifted consumer behavior, with safety now a top priority.
- These changes are likely permanent, becoming ingrained in our culture.
Cousins Maine Lobster Adapts
- Cousins Maine Lobster adapted to the pandemic by using contactless pickup and relocating trucks.
- This allowed them to access customers where they felt comfortable, boosting sales significantly.