Moneyball Highlights: Luke Bornn, Part Owner of AC Milan
Oct 11, 2023
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Luke Bornn, co-founder of Zelus Analytics and part owner of AC Milan, discusses his journey in sports analytics, his ownership of Toulouse football club, the role of luck and timing in obtaining tracking data for sports analytics, and the challenges of owning a sports team.
Luck played a significant role in Luke Bourne's career trajectory, giving him access to rich spatiotemporal data in the early days of sports analytics and opportunities like ownership of AC Milan.
Luke Bourne's ownership of football clubs emphasizes the importance of budget right-sizing, sound on-field decision-making, and financial sustainability for long-term success in this endeavor.
Deep dives
Luke Bourne's rise from grad student to owner of AC Milan
Luke Bourne, a former stats grad student at the University of British Columbia, has gone on to become an owner of AC Milan. With a background in sports analytics and a career that includes working at Harvard and consulting for NBA teams, Bourne has built an impressive portfolio in the field. He is the co-founder of Zelis Analytics, a sports analytics company, and also part of a group that owns and operates football clubs in Europe. Bourne's journey showcases the potential for success in the sports analytics industry.
The importance of luck in Luke Bourne's success
A significant factor in Luke Bourne's career trajectory is the element of luck. Meeting Kurt Goldsberry, who had access to NBA tracking data at Harvard, gave Bourne the opportunity to work with rich spatiotemporal data in the early days of sports analytics. This fortunate encounter propelled him into the world of sports and laid the foundation for his success. Bourne also acknowledges that luck played a role in finding investment partners and opportunities like his ownership of AC Milan. Despite the element of luck, Bourne's expertise, track record, and ability to build a diverse team have been key contributors to his accomplishments.
The challenges and risks of owning a football club
Luke Bourne's ownership of football clubs highlights the challenges and risks involved in this endeavor. Many investor groups have lost significant amounts of money by buying clubs without a solid financial strategy or adequate expertise. Bourne's group started with the smaller club Toulouse to test their hypothesis, learn from any mistakes, and demonstrate financial sustainability. They recognize the importance of right-sizing the budget and making sound on-field decisions to avoid costly consequences like relegation. Building a sustainable club that doesn't rely heavily on cash injections from the owner is crucial for long-term success.
Luke Bourne's transition from academia to sports analytics
Luke Bourne's journey from academia to sports analytics and ownership showcases a deliberate decision to move closer to the application of his expertise. While he had a passion for teaching and working with grad students, he felt frustrated with the academic publishing process and the relative distance from on-field action. Bourne transitioned from consulting for NBA teams and working with quantitative gambling to positions with AS Roma and Sacramento Kings, gaining experience in both front offices and analytical roles. Ultimately, the opportunity to build something special and be part of a team drove his decision to leave academia and pursue sports analytics full-time.
Wharton's Cade Massey speaks with Luke Bornn, part owner of AC Milan and co-founder of Zelus Analytics, about his career path, data analytics, his experience as an owner of one of the most well-known soccer clubs in the world, and more.